Create new revenue streams with existing customers
Harness surfers progression as your profit accelerator, increase CLTV, unlock new revenue lines & create a looping system that brings surfers back again & again - all backed by coaching your users know & love!
Would you rather...
Surf a good wave bad...or
Surf a bad wave well?
Wave pools are creating good waves, on demand, anywhere, anytime. Average surfers are surfing them badly and blaming their negative experience on the wave.
Instead... this could be changed and it could be replaced with a constant loop that makes surfers motivated to keep feeling more in their surfing, improving and coming back again & again. Making the wave pool the modern training facility it is meant to be!
Wave Tech Ahead of Talent
Why settle for customers who can only enjoy half of what your advanced wave technology has to offer?
Our data suggests that the future of your business could be greatly enhanced by aligning wave tech with customer skill levels. Simply put, small wins in skill translate to big wins in customer lifetime value (CLTV) and retention.
The Challenge
The wave technology has evolved faster than most of your customers' abilities to harness it. This creates a significant gap between the experience you offer and the enjoyment your customers can derive, especially as the number of beginners increases. This is a missed opportunity for both customer satisfaction and additional revenue.
The Opportunity
OMBE’s surf progression program offers a measurable, repeatable pathway to skill improvement for all customers, regardless of age or skill. Our programs are designed to keep customers hooked by offering a structured way to experience those "small wins" in their surfing ability.
The Bottom Line
Bridging the skill gap doesn't just make for happier customers; it makes for a more profitable business. Adopt OMBE’s surf progression program and watch as your customer retention rates soar and the CLTV of each customer increases. Don't let your wave technology be a thrill that only a few can master. Make it a journey of progression that keeps all your customers coming back for more.

Change your line, change your surfing
A goal based progression pathway that will create a loop of returning customers eager to hit the next small win in their surfing and the perfect place to work on it is the wave pool.
The OMBE Methodology
The OMBE approach to surfing emphasizes the importance of focusing on the four core elements of surfing - Ocean, Mind, Body, and Equipment - in the right order to improve your skills and make surfing easier. Many surfers make the mistake of focusing on equipment first and expecting immediate improvements, but this approach often falls short.
1. Ocean
Understanding & reading the ocean will dictate everything you do, from the line you take, to what manoeuvres you can do.
2. Mind
Learn to take control of your fears, quiet the inner noise and learn techniques to relax your mind so you can actually respond to the wave.
3. Body
Learn to feel the movement and develop the muscle memory. Release tension from the body so you can move with more flow and style.
4. Equipment
You surf a wave, not your surfboard. Equipment is the last thing we change in our OMBE. Your board will either amplify or mute your movements.
OMBE Surf Progression Line
Beginner Surfers
Take long, straight, flat lines due to focus on balance. Utilize 5-10% of wave energy.
Low Intermediate Surfers
As balance improves, these surfers start to move up and down on the wave, which allows them to use slightly more of the wave's energy, somewhere between 20-40%.
High Intermediate Surfers
Generate speed, venture towards wave's shoulder. Adopt figure-eight line for better energy use. Use 30-60% of wave energy.
Advanced Surfers
Tap into wave's speed at top and power at bottom with top-to-bottom figure-eight line. Utilize nearly 100% of wave energy.
OMBE Surf Smart Progression System
1. Digital Coaching
New Revenue Line 1: Earn 30-50% of all online program sales and subscription services for the lifetime of the customer.
2. Land-based Coaching
New Revenue Line 2: Establish a completely new land based surf coaching system to compliment your in water training and extend the customer experience.
3. Community Coaching
Retention & Loyalty Strategy: Tap into the power of passionate surf community members who will shape the surf park experience and help drive loyalty.



Digital Coaching
Skill-based training meets adaptive wave pool experience. Tailored programs and endless progression paths keep surfers hooked and coming back for more.
Skill-Matched Programs
Tailored training synced with wave pool settings and the surfers skill level.
Goal-Orientated Pathways
Linear progressions that offer continuous challenges, keeping surfers engaged and coming back for more.
Comprehensive Support Library
Covering fundamentals, techniques, mindset, and gear, for a holistic surfing experience that guarantees return visits.
Interconnected with on-site training
The digital coaching backs up the physical training and can be used to instantly show surfers and coaches examples, as well as solutions to problems, drills and how to overcome mental aspects.
Land-based Coaching Centers
Unlock Revenue Through Land-Based Training
Speed up skill growth while boosting your ARPU, transforming downtime into a value-added learning curve.
The Impact
A perpetual loop of customer feedback, skill elevation, and re-purchases, all in a safe space for trial and error.
Coach Empowerment
We also upskill your coaching staff, cementing customer trust and enthusiasm in our tried-and-true system.
Linked to Digital Platform
Use the digital coaching to showcase examples in and out of the water, drills, theory or how the land-training connects to their surfing, as well as how to overcome fear and find the feeling.

Surf, Connect, Progress, Repeat
Harness FOMO and let the community be your biggest advertiser
Transform solo surfing into a community experience
Collective Wisdom
Our digital platform and physical spaces facilitate knowledge sharing and feedback loops, making every surf session a community-driven progression journey.
From Solitude to Solidarity
Shift the surfing environment from isolated practice to a supportive tribe of like-minded enthusiasts, boosting everyone's motivation and performance.
Engagement Drives Revenue
The power of community not only enhances the surfing experience but also fuels repeat purchases, events and extends customer lifetime value through constant learning, interaction, and product engagement.
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Surfer Reviews
Members get real about how OMBE has transformed their surfing.

Meet the coach - Clayton Nienaber
World Class Surf Coach, Shaper & Former Pro Surfer
Clayton is a world-class surf coach, surfboard shaper, and former professional surfer with over 35 years of experience in the surfing industry. He has coached the South African team and has shaped boards for some of the best surfers in the world, including Dane Reynolds and Kelly Slater. Clayton developed the Spine-Tek board technology in collaboration with Shapers that Channel Islands now utilise for all their Epoxy boards.
Clayton's greatest strength lies in his ability to simplify the complexities of surfing and break them down into simple everyday language and movements that anyone can understand and practice. His expertise in all aspects of surfing, from equipment to technique, has made him a valuable resource for surfers of all levels, and his unique insights and coaching techniques are now available to anyone through the OMBE surf coaching methodology.





Pathways Based on Your Skill Level
Step-by-step training, follow along with the weekly sessions or train at your pace
Manoeuvre Deep Dives
Structured training with separate drills for Beg. Int. & Adv. Surfers
Master The Fundamentals
Training programs focusing on developing the fundamentals