Create new revenue streams with existing customers

Harness surfers progression as your profit accelerator, increase CLTV, unlock new revenue lines & create a looping system that brings surfers back again & again - all backed by coaching your users know & love!

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5.0 rating of 354 reviews

Surfers

Would you rather...

Surf a good wave bad...or
Surf a bad wave well?

Wave pools are creating good waves, on demand, anywhere, anytime. Average surfers are surfing them badly and blaming their negative experience on the wave.

Instead... this could be changed and it could be replaced with a constant loop that makes surfers motivated to keep feeling more in their surfing, improving and coming back again & again. Making the wave pool the modern training facility it is meant to be!

Wave Tech Ahead of Talent

Why settle for customers who can only enjoy half of what your advanced wave technology has to offer?

Our data suggests that the future of your business could be greatly enhanced by aligning wave tech with customer skill levels. Simply put, small wins in skill translate to big wins in customer lifetime value (CLTV) and retention.

The Challenge

The wave technology has evolved faster than most of your customers' abilities to harness it. This creates a significant gap between the experience you offer and the enjoyment your customers can derive, especially as the number of beginners increases. This is a missed opportunity for both customer satisfaction and additional revenue.

The Opportunity

OMBE’s surf progression program offers a measurable, repeatable pathway to skill improvement for all customers, regardless of age or skill. Our programs are designed to keep customers hooked by offering a structured way to experience those "small wins" in their surfing ability.

The Bottom Line

Bridging the skill gap doesn't just make for happier customers; it makes for a more profitable business. Adopt OMBE’s surf progression program and watch as your customer retention rates soar and the CLTV of each customer increases. Don't let your wave technology be a thrill that only a few can master. Make it a journey of progression that keeps all your customers coming back for more.

Change your line, change your surfing

A goal based progression pathway that will create a loop of returning customers eager to hit the next small win in their surfing and the perfect place to work on it is the wave pool.

The OMBE Methodology

The OMBE approach to surfing emphasizes the importance of focusing on the four core elements of surfing - Ocean, Mind, Body, and Equipment - in the right order to improve your skills and make surfing easier. Many surfers make the mistake of focusing on equipment first and expecting immediate improvements, but this approach often falls short.

1. Ocean

Understanding & reading the ocean will dictate everything you do, from the line you take, to what manoeuvres you can do.

2. Mind

Learn to take control of your fears, quiet the inner noise and learn techniques to relax your mind so you can actually respond to the wave.

3. Body

Learn to feel the movement and develop the muscle memory. Release tension from the body so you can move with more flow and style.

4. Equipment

You surf a wave, not your surfboard. Equipment is the last thing we change in our OMBE. Your board will either amplify or mute your movements.

OMBE Surf Progression Line

Beginner Surfers

Take long, straight, flat lines due to focus on balance. Utilize 5-10% of wave energy.

Low Intermediate Surfers

As balance improves, these surfers start to move up and down on the wave, which allows them to use slightly more of the wave's energy, somewhere between 20-40%.

High Intermediate Surfers

Generate speed, venture towards wave's shoulder. Adopt figure-eight line for better energy use. Use 30-60% of wave energy.

Advanced Surfers

Tap into wave's speed at top and power at bottom with top-to-bottom figure-eight line. Utilize nearly 100% of wave energy.

OMBE Surf Smart Progression System

1. Digital Coaching

New Revenue Line 1: Earn 30-50% of all online program sales and subscription services for the lifetime of the customer.

2. Land-based Coaching

New Revenue Line 2: Establish a completely new land based surf coaching system to compliment your in water training and extend the customer experience.

3. Community Coaching

Retention & Loyalty Strategy: Tap into the power of passionate surf community members who will shape the surf park experience and help drive loyalty.

improve your surfing with the app and train anywhere, anytime

Digital Coaching

Skill-based training meets adaptive wave pool experience. Tailored programs and endless progression paths keep surfers hooked and coming back for more.

Skill-Matched Programs

Tailored training synced with wave pool settings and the surfers skill level.

Goal-Orientated Pathways

Linear progressions that offer continuous challenges, keeping surfers engaged and coming back for more.

Comprehensive Support Library

‍Covering fundamentals, techniques, mindset, and gear, for a holistic surfing experience that guarantees return visits.

Interconnected with on-site training

The digital coaching backs up the physical training and can be used to instantly show surfers and coaches examples, as well as solutions to problems, drills and how to overcome mental aspects.

Land-based Coaching Centers

Unlock Revenue Through Land-Based Training

‍Speed up skill growth while boosting your ARPU, transforming downtime into a value-added learning curve.

The Impact

‍A perpetual loop of customer feedback, skill elevation, and re-purchases, all in a safe space for trial and error.‍

Coach Empowerment

‍We also upskill your coaching staff, cementing customer trust and enthusiasm in our tried-and-true system.

Linked to Digital Platform

Use the digital coaching to showcase examples in and out of the water, drills, theory or how the land-training connects to their surfing, as well as how to overcome fear and find the feeling.

Surf, Connect, Progress, Repeat

Harness FOMO and let the community be your biggest advertiser

Transform solo surfing into a community experience

Collective Wisdom

Our digital platform and physical spaces facilitate knowledge sharing and feedback loops, making every surf session a community-driven progression journey.

From Solitude to Solidarity

Shift the surfing environment from isolated practice to a supportive tribe of like-minded enthusiasts, boosting everyone's motivation and performance.

Engagement Drives Revenue

The power of community not only enhances the surfing experience but also fuels repeat purchases, events and extends customer lifetime value through constant learning, interaction, and product engagement.

Surfer Reviews

Members get real about how OMBE has transformed their surfing.

Intermediate surfer gets stand up barrel

Raz

I'm 45 and started when I was 30, my goal was always to get barrelled. It was just one of those things I never thought was going to happen in my life and I just wanted it so badly. Getting a stand-up barrel was one of the high points of my life and none of it would have been possible without the coaching, thank you guys so much!

Christina Friedrich

Wow! This is the missing link in our surf universe! Not only is the presented content pure gold but the approach of openly sharing professional knowledge and uniquely wanting to create a world of better surfers is just next level!!! Thank you so much for your extremely open and generous approach. You're setting a new bar about how sharing works in the most unpretentious and professional way!

Gabe Cigotti

I've been surfing for almost 20 years and before starting the program, I thought I was surfing good. I would go fast, fast, fast on a wave and try to make a huge turn, pushing on the back foot and I thought it was good. But for some reason, I couldn't tell why when I see pictures or some footage of my surfing, I wouldn't like it. Since the program I learnt my stance was wrong and how to actually do turns and hold them longer, to throw more spray and I look more stylish now. Now people say to me, my surfing looks better, what have you been doing? Thanks to OMBE, Clayton and the crew.

Steve Theunissen

I’m really enjoying getting through the program so far. So thanks a lot. It’s great and really well put together.

Bob

As a 60+ year old trying to re-become a surfer, this training program has been fantastic! It has not only taught me about (finally) understanding the body positions that the best surfers use, but its also about the various types of land training that I can now work on to get better when I’m not in the water. If you want to get better, and if you want an integrated coaching program to teach you and inspire you, I can’t recommend this enough.

Simon Ashford

I am actually a back-foot surfer and it's causing all of my issues. I'd do a lot that does nothing and Clay would get me to do almost nothing and it just clicked and came together. It really is less is more. I feel like I need to go and sit on a mountain and meditate around everything and download it, it's been huge!

James Baik

I just completed my first week of the new 12-week program! I am an intermediate surfer and already I feel like I am re-learning the basics/fundamentals (S-Shaped Learning Curve ftw!). Clay, Ant, and the team do a fantastic job of explaining concepts - I particularly find it helpful when they act it out together. I also have found the OMBE community to be extremely welcoming and engaging. Keep up the good work and stay stoked!!

John Hagen

As a beginning surfer, the OMBE Surf training program has really helped me understand what I need to do at my level to improve my surfing. The OMBE program teaches proper surfing technique and I think this focus separates the OMBE surf training program from the rest.

See ALL OF OUR REVIEWS

Meet the coach - Clayton Nienaber

World Class Surf Coach, Shaper & Former Pro Surfer

Clayton is a world-class surf coach, surfboard shaper, and former professional surfer with over 35 years of experience in the surfing industry. He has coached the South African team and has shaped boards for some of the best surfers in the world, including Dane Reynolds and Kelly Slater. Clayton developed the Spine-Tek board technology in collaboration with Shapers that Channel Islands now utilise for all their Epoxy boards.

Clayton's greatest strength lies in his ability to simplify the complexities of surfing and break them down into simple everyday language and movements that anyone can understand and practice. His expertise in all aspects of surfing, from equipment to technique, has made him a valuable resource for surfers of all levels, and his unique insights and coaching techniques are now available to anyone through the OMBE surf coaching methodology.